> ## Documentation Index
> Fetch the complete documentation index at: https://domoinc-openapi-sync-dataflows.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketo Dashboard App

## Intro

Marketo provides tools for modern marketers, including automation, engagement, personalization, and budget management. The Marketo Dashboard gives you a quick look at key marketing activities and metrics, including lead trends, overall clickthrough rate, conversions, email opens, sends, bounces, and engagement.

## Requirements and Notes

Marketo REST API required.

Account credentials requirements:

* Client ID
* Client Secret
* Endpoint URL
* Identity URL

Daily API Quota: 10,000 API Calls.

Rate Limit: 100 API calls in a 20 second window.

Pulls available data for the last 30 days.

## Usage

* Executive Pulse: A few metrics to stay informed

  * Lead Priority
  * Click-Through Rate
  * Emails
  * Leads Trend
  * Conversions
* Deliveries and Bounces: Grow your email list without hurting your deliverability

  * Deliveries
  * Bounce Rate
  * Top 20 Bounced Emails
  * Top 10 Engaging Emails
  * CTOR
  * Opens
  * Most Clicked Links
  * Form Fills
  * Unsubscribes
* Lead Breakdown: Where are your leads coming from?

  * Leads by Industry
  * Leads by Job Title
  * Leads by Source
  * Leads by State
  * Leads Details

## Authentication

<table border="1" cellpadding="0" cellspacing="0" data-aura-rendered-by="33:208;a"><thead><tr><th colspan="1" rowspan="1"><p> Credential </p></th><th colspan="1" rowspan="1"><p> Description </p></th></tr></thead><tbody><tr><td colspan="1" rowspan="1"><p> Client ID </p></td><td colspan="1" rowspan="1"><p> This is the Marketo Client ID generated during the creation of your custom service. </p></td></tr><tr><td colspan="1" rowspan="1"><p> Client Secret </p></td><td colspan="1" rowspan="1"><p> This is the Client Secret generated during the creation of your custom service. </p></td></tr><tr><td colspan="1" rowspan="1"><p> Endpoint URL </p></td><td colspan="1" rowspan="1"><p> This is the "rest" endpoint URL provided when you created a custom service. For example: <a href="https://100-AEK-913.mktorest/com/rest" target="_blank" title="https://100-AEK-913.mktorest/com/rest"> [https://100-AEK-913.mktorest/com/rest](https://100-AEK-913.mktorest/com/rest) </a></p></td></tr><tr><td colspan="1" rowspan="1"><p> Identity URL </p></td><td colspan="1" rowspan="1"><p> This is the the "identity" URL provided when you created a custom service. For example: <a href="https://100-AEK-913.mktorest.com/identity" target="_blank" title="https://100-AEK-913.mktorest.com/identity"> [https://100-AEK-913.mktorest.com/identity](https://100-AEK-913.mktorest.com/identity) </a></p></td></tr></tbody></table>

## Dashboard Reports

For report descriptions, see Marketo Connector.

<table border="1" cellpadding="0" cellspacing="0" data-aura-rendered-by="33:208;a" width="1558"><thead><tr><th colspan="1" rowspan="1"><p> Report </p></th><th colspan="1" rowspan="1"><p> Schedule Update Setting </p></th><th colspan="1" rowspan="1"><p> Parameters </p></th><th colspan="1" rowspan="1"><p> Selection </p></th></tr></thead><tbody><tr><td colspan="1" rowspan="2"><p> Leads by Date (Standard Fields) </p></td><td colspan="1" rowspan="2"><p> Replace </p></td><td colspan="1" rowspan="1"><p> Report </p></td><td colspan="1" rowspan="1"><p> Leads by Date Modified (with standard Marketo fields) </p></td></tr><tr><td colspan="1" rowspan="1"><p> Days Back </p></td><td colspan="1" rowspan="1"><p> 30 </p></td></tr><tr><td colspan="1" rowspan="3"><p> Clicks, Bounces, Opens, Form Fills, Sends </p></td><td colspan="1" rowspan="3"><p> Replace </p></td><td colspan="1" rowspan="1"><p> Report </p></td><td colspan="1" rowspan="1"><p> Leads’ Activities </p></td></tr><tr><td colspan="1" rowspan="1"><p> Activity Type </p></td><td colspan="1" rowspan="1"><p> Click Email, Click Link, Click Sales Email, Click Shared Link, Email Bounced, Email Bounced Soft, Email Delivered, Fill Out Form, Open Email, Send Email </p></td></tr><tr><td colspan="1" rowspan="1"><p> Days Back </p></td><td colspan="1" rowspan="1"><p> 30 </p></td></tr><tr><td colspan="1" rowspan="3"><p> Unsubscribes </p></td><td colspan="1" rowspan="3"><p> Replace </p></td><td colspan="1" rowspan="1"><p> Report </p></td><td colspan="1" rowspan="1"><p> Leads’ Activities </p></td></tr><tr><td colspan="1" rowspan="1"><p> Activity Type </p></td><td colspan="1" rowspan="1"><p> Click Email, Convert Lead, Email Delivered, Open Email, Unsubscribe Email </p></td></tr><tr><td colspan="1" rowspan="1"><p> Days Back </p></td><td colspan="1" rowspan="1"><p> 30 </p></td></tr></tbody></table>
